The most important thing to consider when selecting your wedding day team of vendors is that your wedding vendors are professionally trained in the services that they are providing. Regardless of whether it's attending a University, conference or private classes having a professionally trained vendor means that they are passionate about their craft and committed to excellence. It isn't a hobby that they have just decided to pick up, it means they are focused on their service or product and are adamant about educating themselves in order to better their products or services for their clients. (YOU!)
Whether it's a wedding planner that has completed a certification course, a photographer who completed a degree in photography from a university, or a videographer that went to film school - having a professionally trained vendor or a vendor that focuses on continuing education will only greater benefit you and the services you receive. But as a disclaimer, just because a vendor isn't professionally trained, also does not mean that they will not provided a great service - but it's always just a great question to ask when interviewing them. :)
Regarding your florist or event floral designer - AIFD is one of many organizations established to maintain the highest standards in floral design. Accredited members of AIFD attend activities and educational events that keep designers on the cutting edge of floral and decor trends. If you are still considering a florist for your upcoming wedding, take a look at www.aifd.org and find an accredited florist near you.
"Established in 1965, the American Institute of Floral Designers is, today, the floral industry's leading non-profit organization dedicated to establishing, maintaining and recognizing the highest standard of professional floral design. AIFD and its worldwide accredited members are in the forefront of the industry in presenting educational design programs and in designing flowers for such renowned events as the Tournament of Roses Parade, Academy Awards and Presidential Inaugurations. They are an extraordinary group of talented artists.
Accredited membership in AIFD is extremely selective and can be obtained only after a candidate has effectively demonstrated advanced professional ability of his or her floral artistry. Members proudly wear the "AIFD addendum on their name to demonstrate that their peers have found them to be "Accredited in Floral Design." They must continue to demonstrate their "cutting edge" art by meeting specified continuing education requirements. " - www.aifd.org
We are proud to say that Botanica is a member of the Society of American Florists, the American Institute of Floral Design, Professional Floral Communicators International, the National Diploma of the Society of Floristy, the American Academy of Floristy and The National Association of Catering Executives.
Images and article courtesy of www.aifd.org